Ginabella - we love dogs -
Welcome to Ginabella, where our love for dogs forms the foundation of our mission. Learn more about our commitment to street dogs worldwide and how we can make a positive difference together.

our mission: a voice for the voiceless
Animal cruelty is sadly on the rise, and animals are often treated like commodities. We all must stand up against this. Animals have a right to a species-appropriate life, to love and respect. We primarily advocate for dogs, but our message applies to all animals in this world. We firmly believe that every living being deserves dignity and are committed to ensuring it.

what is our goal and how we can achieve it:
With Ginabella, we aim to raise funds specifically for legitimate animal shelters and animal rights activists who are active on social media. Our long-term goal is to open three Ginabella shelters in Morocco, Uganda, and Egypt. We are also committed to reducing dog breeding worldwide by approximately 75% over 16 years to give street dogs a real chance. Campaigns like "adopt, don't shop" are important, but they are insufficient as long as breeding continues on a large scale. Spaying and neutering alone also doesn't solve the problem if tens of thousands of puppies are being bred at the same time.

our products: for a pawsome cause
At Ginabella, you'll find a selection of products, including new, second-hand and vintage items. It's important for us to emphasize that our primary focus is raising funds for animals. Therefore, our products aren't always of the highest quality, but they serve their purpose and directly contribute to giving street dogs a better life. Every purchase counts and helps us fulfil our mission.
"every purchase at Ginabella is a step towards a better world for dogs, our dedication is inspiring and life-changing for these gentle souls"
Ginabella